Be visible

If a consumer can’t find you, how can you expect them to trust your brand?

According to Google, more than 50% of all mobile searches have local intent and 17% of search happens while consumers are on the go. So, there’s no denying the fact that you need to be visible in search results.

But which search results? Mobile might be getting ubiquitous, but desktop searches are still dominating the market. And studies show, that most location-related searches happen before users even leave their home.

Most consumers have done their homework before visiting a business

Only 7% drive to where I think the business
is located and hope for the best.
Users who get location details and info from their smartphone
while they’re on their way.
Users who research and confirm
the location information before leaving.

People overwhelmingly turn to internet search engines to find the right business before making a purchase. This shows that optimizing your search results may have a greater potential for increasing local reach than optimizing directory listings.