{"id":5893,"date":"2016-11-10T16:05:08","date_gmt":"2016-11-10T14:05:08","guid":{"rendered":"http:\/\/letsplace.experiments.gr\/?page_id=5893"},"modified":"2017-02-14T14:43:33","modified_gmt":"2017-02-14T12:43:33","slug":"the-case-for-local","status":"publish","type":"page","link":"https:\/\/letsplace.gr\/the-case-for-local\/","title":{"rendered":"The case for local"},"content":{"rendered":"[mk_page_section bg_image=&#8221;https:\/\/letsplace.gr\/wp-content\/uploads\/2016\/06\/case-for-local-3.jpg&#8221; attachment=&#8221;fixed&#8221; bg_position=&#8221;center top&#8221; bg_stretch=&#8221;true&#8221; bg_gradient=&#8221;vertical&#8221; video_color_mask=&#8221;rgba(204,204,204,0.6)&#8221; gr_end=&#8221;rgba(255,255,255,0.25)&#8221; video_opacity=&#8221;0&#8243; top_shadow=&#8221;true&#8221; min_height=&#8221;500&#8243; full_height=&#8221;true&#8221; padding_top=&#8221;120&#8243; padding_bottom=&#8221;0&#8243; skip_arrow=&#8221;true&#8221; el_class=&#8221;has-map-item&#8221; sidebar=&#8221;sidebar-1&#8243;][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;4\/6&#8243; css=&#8221;.vc_custom_1484834202605{background-color: rgba(255,255,255,0.9) !important;*background-color: rgb(255,255,255) !important;}&#8221;][mk_padding_divider size=&#8221;30&#8243;][mk_fancy_title tag_name=&#8221;h1&#8243; color=&#8221;#222222&#8243; size=&#8221;24&#8243; force_font_size=&#8221;true&#8221; size_tablet=&#8221;20&#8243; size_phone=&#8221;15&#8243; font_weight=&#8221;bold&#8221; txt_transform=&#8221;uppercase&#8221; letter_spacing=&#8221;2&#8243; margin_bottom=&#8221;0&#8243; font_family=&#8221;Lato&#8221; font_type=&#8221;google&#8221; align=&#8221;center&#8221;]The Case for Local[\/mk_fancy_title][mk_fancy_title tag_name=&#8221;h3&#8243; color=&#8221;#222222&#8243; size=&#8221;18&#8243; font_weight=&#8221;400&#8243; txt_transform=&#8221;uppercase&#8221; letter_spacing=&#8221;2&#8243; margin_bottom=&#8221;0&#8243; font_family=&#8221;Lato&#8221; font_type=&#8221;google&#8221; align=&#8221;center&#8221;]Why is local data so important?[\/mk_fancy_title][mk_divider style=&#8221;thin_solid&#8221; divider_width=&#8221;custom_width&#8221; custom_width=&#8221;50&#8243; thin_single_color=&#8221;#cacaca&#8221; thickness=&#8221;3&#8243; margin_top=&#8221;0&#8243; margin_bottom=&#8221;40&#8243;][vc_column_text disable_pattern=&#8221;false&#8221; align=&#8221;center&#8221;]Customers can\u2019t make a purchase if they can\u2019t connect with the business, let alone if they can\u2019t locate the business in the real world.[\/vc_column_text][mk_padding_divider size=&#8221;50&#8243;][\/vc_column][vc_column width=&#8221;1\/6&#8243; el_class=&#8221;map-item&#8221;][vc_single_image image=&#8221;6318&#8243; img_size=&#8221;55&#215;55&#8243; el_class=&#8221;top-right hidden&#8221;][vc_single_image image=&#8221;6312&#8243; img_size=&#8221;55&#215;55&#8243; el_class=&#8221;bottom-right hidden&#8221;][\/vc_column][\/mk_page_section][mk_page_section bg_color=&#8221;#fcfcfc&#8221; bg_position=&#8221;center top&#8221; bg_stretch=&#8221;true&#8221; full_width=&#8221;true&#8221; padding_top=&#8221;120&#8243; padding_bottom=&#8221;100&#8243; top_shape_color=&#8221;#ffffff&#8221; bottom_shape_color=&#8221;#ffffff&#8221; sidebar=&#8221;sidebar-1&#8243;][vc_column][mk_fancy_title tag_name=&#8221;h3&#8243; color=&#8221;#000000&#8243; size=&#8221;18&#8243; font_weight=&#8221;400&#8243; txt_transform=&#8221;uppercase&#8221; letter_spacing=&#8221;2&#8243; margin_bottom=&#8221;0&#8243; font_family=&#8221;Lato&#8221; font_type=&#8221;google&#8221; align=&#8221;center&#8221;]Search is getting local[\/mk_fancy_title][mk_divider style=&#8221;thin_solid&#8221; divider_width=&#8221;custom_width&#8221; custom_width=&#8221;50&#8243; thin_single_color=&#8221;#cacaca&#8221; thickness=&#8221;3&#8243; margin_top=&#8221;0&#8243; margin_bottom=&#8221;40&#8243;][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243;][mk_chart content_type=&#8221;custom_text&#8221; custom_text=&#8221;&gt; 50%&#8221; custom_text_size=&#8221;20&#8243; desc=&#8221;\u039core than 50% of all mobile searches<br \/>\nhave local intent&#8221; desc_color=&#8221;#444444&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][mk_chart percent=&#8221;17&#8243; content_type=&#8221;custom_text&#8221; custom_text=&#8221;17%&#8221; custom_text_size=&#8221;20&#8243; desc=&#8221;Searches happening while consumers are on the go.&#8221; desc_color=&#8221;#444444&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][mk_chart percent=&#8221;49&#8243; content_type=&#8221;custom_text&#8221; custom_text=&#8221;49%&#8221; custom_text_size=&#8221;20&#8243; desc=&#8221;Users utilizing apps for local searches&#8221; desc_color=&#8221;#444444&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/mk_page_section][mk_page_section bg_color=&#8221;#ffffff&#8221; bg_position=&#8221;center top&#8221; bg_stretch=&#8221;true&#8221; full_width=&#8221;true&#8221; padding_top=&#8221;120&#8243; padding_bottom=&#8221;100&#8243; top_shape_color=&#8221;#ffffff&#8221; bottom_shape_color=&#8221;#ffffff&#8221; sidebar=&#8221;sidebar-1&#8243;][vc_column][mk_fancy_title tag_name=&#8221;h3&#8243; color=&#8221;#000000&#8243; size=&#8221;18&#8243; font_weight=&#8221;400&#8243; txt_transform=&#8221;uppercase&#8221; letter_spacing=&#8221;2&#8243; margin_bottom=&#8221;0&#8243; font_family=&#8221;Lato&#8221; font_type=&#8221;google&#8221; align=&#8221;center&#8221;]Location-related searches lead to purchases[\/mk_fancy_title][mk_divider style=&#8221;thin_solid&#8221; divider_width=&#8221;custom_width&#8221; custom_width=&#8221;50&#8243; thin_single_color=&#8221;#cacaca&#8221; thickness=&#8221;3&#8243; margin_top=&#8221;0&#8243; margin_bottom=&#8221;40&#8243;][vc_row_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][mk_chart percent=&#8221;72&#8243; content_type=&#8221;custom_text&#8221; custom_text=&#8221;72%&#8221; custom_text_size=&#8221;20&#8243; desc=&#8221;Smartphone users using local search that ended up making a purchase&#8221; desc_color=&#8221;#444444&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][mk_chart percent=&#8221;86&#8243; content_type=&#8221;custom_text&#8221; custom_text=&#8221;86%&#8221; custom_text_size=&#8221;20&#8243; desc=&#8221;Tablet users using local search that ended up making a purchase&#8221; desc_color=&#8221;#444444&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/mk_page_section][mk_page_section bg_color=&#8221;#fcfcfc&#8221; bg_position=&#8221;center top&#8221; bg_stretch=&#8221;true&#8221; full_width=&#8221;true&#8221; padding_top=&#8221;120&#8243; padding_bottom=&#8221;100&#8243; top_shape_color=&#8221;#ffffff&#8221; bottom_shape_color=&#8221;#ffffff&#8221; sidebar=&#8221;sidebar-1&#8243;][vc_column][mk_fancy_title tag_name=&#8221;h3&#8243; color=&#8221;#000000&#8243; size=&#8221;18&#8243; font_weight=&#8221;400&#8243; txt_transform=&#8221;none&#8221; letter_spacing=&#8221;2&#8243; margin_bottom=&#8221;0&#8243; font_family=&#8221;Lato&#8221; font_type=&#8221;google&#8221; align=&#8221;center&#8221;]But location listings are usually wrong, or missing!<\/p>\n[\/mk_fancy_title][mk_divider style=&#8221;thin_solid&#8221; divider_width=&#8221;custom_width&#8221; custom_width=&#8221;50&#8243; thin_single_color=&#8221;#cacaca&#8221; thickness=&#8221;3&#8243; margin_top=&#8221;0&#8243; margin_bottom=&#8221;40&#8243;][vc_row_inner][vc_column_inner width=&#8221;1\/4&#8243;][mk_chart percent=&#8221;43&#8243; content_type=&#8221;custom_text&#8221; custom_text=&#8221;43%&#8221; custom_text_size=&#8221;20&#8243; desc=&#8221;Listings missing or have an incorrect address.&#8221; desc_color=&#8221;#444444&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][mk_chart percent=&#8221;19&#8243; content_type=&#8221;custom_text&#8221; custom_text=&#8221;19%&#8221; custom_text_size=&#8221;20&#8243; desc=&#8221;Listings missing the web address&#8221; desc_color=&#8221;#444444&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][mk_chart percent=&#8221;18&#8243; content_type=&#8221;custom_text&#8221; custom_text=&#8221;18%&#8221; custom_text_size=&#8221;20&#8243; desc=&#8221;Listings missing or have incorrect phone number&#8221; 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So, the business that serves them better, will be the one that wins them as a customer.[\/vc_cta][\/vc_column][\/mk_page_section][mk_page_section bg_image=&#8221;https:\/\/letsplace.gr\/wp-content\/uploads\/2016\/06\/case-for-local-3.jpg&#8221; bg_color=&#8221;#fcfcfc&#8221; attachment=&#8221;fixed&#8221; bg_position=&#8221;center center&#8221; bg_stretch=&#8221;true&#8221; video_color_mask=&#8221;#ffffff&#8221; video_opacity=&#8221;0.5&#8243; top_shadow=&#8221;true&#8221; full_width=&#8221;true&#8221; padding_top=&#8221;120&#8243; padding_bottom=&#8221;0&#8243; top_shape_color=&#8221;#ffffff&#8221; bottom_shape_color=&#8221;#ffffff&#8221; sidebar=&#8221;sidebar-1&#8243;][vc_column][mk_padding_divider size=&#8221;30&#8243; visibility=&#8221;hidden-sm&#8221;][mk_fancy_title tag_name=&#8221;h3&#8243; color=&#8221;#000000&#8243; size=&#8221;18&#8243; font_weight=&#8221;400&#8243; txt_transform=&#8221;uppercase&#8221; letter_spacing=&#8221;2&#8243; margin_bottom=&#8221;0&#8243; font_family=&#8221;Lato&#8221; 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attachment=&#8221;fixed&#8221; bg_position=&#8221;center top&#8221; bg_stretch=&#8221;true&#8221; bg_gradient=&#8221;vertical&#8221; video_color_mask=&#8221;rgba(204,204,204,0.6)&#8221; gr_end=&#8221;rgba(255,255,255,0.25)&#8221; video_opacity=&#8221;0&#8243; top_shadow=&#8221;true&#8221; min_height=&#8221;500&#8243; full_height=&#8221;true&#8221; padding_top=&#8221;120&#8243; padding_bottom=&#8221;0&#8243; skip_arrow=&#8221;true&#8221; el_class=&#8221;has-map-item&#8221; sidebar=&#8221;sidebar-1&#8243;][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;4\/6&#8243; css=&#8221;.vc_custom_1484834202605{background-color: rgba(255,255,255,0.9) !important;*background-color: rgb(255,255,255) !important;}&#8221;][mk_padding_divider size=&#8221;30&#8243;][mk_fancy_title tag_name=&#8221;h1&#8243; color=&#8221;#222222&#8243; size=&#8221;24&#8243; force_font_size=&#8221;true&#8221; size_tablet=&#8221;20&#8243; size_phone=&#8221;15&#8243; font_weight=&#8221;bold&#8221; txt_transform=&#8221;uppercase&#8221; 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